Course Description
This certificate packs an incredible amount of learning into a short time frame. You’ll leave the program not only with a framework for deploying an integrated digital marketing strategy, but also with a concrete measurement system to track your results and adjust in real time.
When you have the letters CPM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the TANZANIA MARKETING SCIENCE ASSOCIATION (CPM) program, you’ll not only gain the knowledge you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.
When you have the letters CPM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the TANZANIA MARKETING SCIENCE ASSOCIATION (CPM) program, you’ll not only gain the knowledge you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.
Entry Qualifications
- Master degree holder in any Business-related fields (Exemptions available)
- Master degree holder from non-business courses (no exemptions)
- Post graduate Diploma holder in Business fields (No exemptions)
- Duration
- 6 months
Learning Parts
- Part I
- Green Marketing
- Entrepreneurship Development & Small Business Management
- Industrial Marketing
- Marketing Research
- Promotional Practice
- Product Development & Brand Management
- Part II
- Direct Marketing
- Integrated Communication Marketing
- Key Account Management
- Strategic Marketing Management
- Sales Management
- Global Marketing
Learning Outcomes
- At the end of the programme, candidates should be able to:
- Develop a product and practice branding;
- Identify key areas for green marketing sustainability;
- Explain the global marketing entry strategies
- Describe industrial marketing and align in business operations